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UPM Raflatac supports craft brewers with new products

The range includes paper and film solutions, including wet-strength facestocks, which provide optimal performance in wet and humid conditions.

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By: Greg Hrinya

Editor, Label & Narrow Web

UPM Raflatac, a global supplier of sustainable labeling materials, has designed a range of craft beverage labeling products in response to challenges in obtaining pre-printed aluminum cans. The range offers both film and paper labeling materials.

The range includes paper and film solutions, including wet-strength face stocks, which provide optimal performance in wet and humid conditions.

The Brewers Association comments, “Overall aluminum can shortages appear likely to continue deep into 2022 and perhaps further, as there is more competition for aluminum from within both alcohol as well as non-alcohol beverage types and more demand for this package type.”

“Our pressure-sensitive label (PSL) solutions are perfect for small or limited batch craft beverage applications, both on glass and aluminum packaging. We’re committed to supporting the craft beverage industry through these complicated times,” states Lee Green, product manager, Beverage, at UPM Raflatac Americas’ Films & Specials business. 

“For small brewers, this new policy is an additional aluminum supply chain challenge coming after a year and a half of many such challenges,” states the Brewers Association.


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